Products today are increasingly being commoditized.  The purpose of this talk is to show the high end advisor how to differentiate their practice and sell value instead of negotiating compensation.  Many of today’s financial advisors have been technically trained and are missing tremendous opportunities to grow their business.  They are wondering why they are not converting more people into clients, in spite of their technical skills.

The WOW Factor is a case study in how to create a dynamic customer experience that sells.  It will show planners how to create an emotional connection with their prospects and clients.  It is designed to make your clients say, “WOW”, when they visit your office.  Learn how to incorporate the five senses to create the ultimate selling environment.

Approximate time:            One hour
Fee:                                 $3,500 plus expenses

"Andy,
I wanted to express my appreciation for being our guest host for
our first Business Development University conference call. We are extremely
pleased with the participation and initial responses from the field. Your
reputation and proven track record of success proved to be the attraction
for our callers and your message on the "WOW Factor" delivered a home run.
I also appreciate your commitment to continue your quest to grow both
professionally and personally. Each time you have made presentations to
both our top advisers and those aspiring to become a leader, your message
has been right on the mark."
ALLEN PORTER
ProEquities,  Chief Marketing Officer